People's Daily Gave the First Overseas "Outstanding Social Communication Award" to APUS
On January 24, the "Overseas Dissemination Annual Forum and Haifan Awards Ceremony" was held at the People's Daily New Media Building. APUS won the first "Hai Fan Award - Outstanding Social Communication Award" for its excellent overseas marketing case PENGHANCUR JARI (Finger Breaker).
Haifan Award is the first communication value assessment platform that is open to the Chinese companies going global.
Haifan Awards is based on influence. It examines different modes of communication and marketing in an all-round way, especially social media and related content ideas and tries to find the most trending case that greatly integrate innovative content with media.
The selection of the first Haifan Award lasted for more than two months. Nearly 200 candidates participated in the competition. APUS finally stood out in the 25 short-listed cases and won the Outstanding Social Communication Award.