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APUS & Meizu: China's Software and Hardware Can Not Be Survived Without Local Operation

2017-07-04 APUS

During the month of Ramadan in 2017, APUS teamed up with Meizu, a well-known domestic mobile phone brand to launch the “PENGHANCUR JARI (Finger Breaker)” online event in Indonesia to accompany Muslims celebrating the holiday. The five-day event saw 5 million impressions on products and social media attracting 213,924 Indonesian users to participate in the event. The winners of the event received a total of approximately 11.86-million-rupiah worth of prizes. The first prize was 5 Meizu smart phone.

APUS focuses on overseas markets. APUS products and teams, when entering every emerging market, respect the local culture and integrate with the local culture. In the face of different cultures, languages, backgrounds, customs, and religions in nearly 200 countries and regions around the world, APUS is committed to localizing operation strategies.

"For all Chinese Internet companies, to realize the so-called globalization of the Internet, we must consider the impact of the four very important factors of religion, law, policy, and culture on the business of your products and the Internet because cultural integration is very important," said Li Tao, founder and CEO of APUS.